About the Founder hermes|path was founded by Etta Jacobs. Etta's passion is helping people reach their highest potential. She quickly guides her clients to identify their goals and focus their energy to achieve noticeable results. Etta coaches her clients through career transitions, building their confidence, poise, and capacity to lead. She helps her clients cope with the anger, anxiety, and uncertainty that come with sudden job loss by channeling their energy into fruitful self-exploration. These clients quickly find realistic opportunities that capitalize on their skills and passions. Etta has a combination of real-world senior-level corporate experience and intuitive insight into her clients’ deepest skills and talents.
Etta gained her corporate expertise as an executive at two Fortune 500 companies, where she directed teams of creative professionals working on innovative, multi-million dollar projects. She shepherded her teams through continuous technological transitions and corporate reorganizations, nurturing their resilience and cultivating their creative problem-solving skills. While others gave orders, Etta provided direction. When others supplied targets, Etta offered vision. She mentored many teams and individuals to be agile as they reinvented production workflows, to meet increasingly aggressive deadlines, without sacrificing quality. Etta draws upon this experience to teach her clients how to look at events through different lenses, question their assumptions, and find creative and unexpected solutions to their career challenges.
Etta holds a Master of Organizational Psychology and is a Certified Coach through the International Coach Federation (ICF). Etta earned her MA and her Graduate Certificate in Executive Coaching from William James College. She has a BFA from Syracuse University.
About the name Hermes is the Greek god of transitions. He is a trickster, a messenger and guide. The hermes|path approach arose from 20 years of directing and mentoring creative professionals who would encounter obstacles at the most unfortunate times—usually right before major deadlines. These stumbling blocks, or “Hermes hiccups” would get the team’s hearts racing, fueling their creative energy. The Hermes hiccup is a metaphor for resilience. It encourages clients to view the inevitable obstacles in a new way—as serendipitous opportunities along their path.