About the Founder hermes|path was founded by Etta Jacobs. Etta's passion is helping people reach their highest potential. She quickly guides her clients to identify their goals and focus their energy to achieve sustainable results. Etta coaches her clients through career transitions, building their confidence, poise, and capacity to lead. She helps her clients cope with the anger, anxiety, and uncertainty that come with sudden job loss by channeling their energy into fruitful self-exploration. These clients quickly find realistic opportunities that capitalize on their skills and passions. Etta has a combination of real-world senior-level corporate experience and intuitive insight into her clients’ deepest skills and talents.
Etta gained her corporate expertise as an award-winning executive at two Fortune 500 companies, where she coached cohorts of managers and directed teams of creative professionals working on innovative, multi-million dollar projects. She shepherded her teams through continuous technological change and corporate reorganizations, providing the vision to drive innovation, nurturing their resilience and cultivating creative problem-solving skills. Etta mentored cross-site teams, building their agility as they reinvented production workflows, to meet increasingly aggressive deadlines, without sacrificing quality.
Etta draws upon this experience to guide her clients to look at events through different lenses, question their assumptions, find creative and unexpected solutions to their career challenges, and build a career that is aligned with their strengths, talents, and values.
Etta supports clients in corporate, non-profit, and educational organizations, including Harvard Business School’s Executive Education Program, Novartis, Agenus, United Jewish Philanthropies, Shore Educational Collaborative, and Social Innovation Forum.
Etta holds a Master of Organizational Psychology and is a Certified Coach through the International Coach Federation (ICF). Etta earned her MA and her Graduate Certificate in Executive Coaching from William James College. She has a BFA from Syracuse University.
About the name Hermes is the Greek god of transitions. He is a trickster, a messenger and guide. The hermes|path approach arose from 20 years of directing and mentoring creative professionals who would encounter obstacles at the most unfortunate times—usually right before major deadlines. These stumbling blocks, or “Hermes hiccups” would get the team’s hearts racing, fueling their creative energy. The Hermes hiccup is a metaphor for resilience. It encourages clients to view the inevitable obstacles in a new way—as serendipitous opportunities along their path.